Bethel, CT (PRWEB) July 9, 2009
Duracell unveiled the newest broadcast commercials this month in its extremely profitable “Trusted Everywhere” advertising campaign. The 30-second and 15-second television spots depict the life-saving perform of Air Life Denver, an emergency rescue transport service that uses a variety of vehicles like helicopters as properly as high-tech individual devices to rescue households affected by severe climate. This year’s campaign will also function a 60-second radio spot that highlights the efforts of the WX4NHC, an amateur radio station located at the National Hurricane Center. WX4NHC is operated by a group of volunteer amateur radio operators who communicate essential severe weather information to initial responders in remote storm places across South Florida.
The new spots in the “Trusted Everywhere” campaign, now in its eighth profitable year, are created to reinforce the energy of Duracell batteries by demonstrating the crucial use of electronic devices in weather-connected emergencies. The most recent Tv spot, which is entitled “Tornado,” depicts a genuine occasion in which the rescue was performed by Air Life Denver. The spot opens with Air Life Denver members equipped with battery-powered, night-vision goggles for a rescue operation immediately after a tornado hits in the thick of the night. As the Air Life Denver crew flies above the tornado aftermath, they effectively find victims subsequent to their destructed property. The dramatic images bring to life the real situations that these rescuers face, and the value of the battery-operated devices utilized to assist navigate through the night to discover people in require and bring them to safety.
The radio spot entitled “Hurricane” highlights the efforts of an all-volunteer army of ham radio operators for WX4NHC, physically located at the National Hurricane Center campus in Miami. The spot narrates the essential role that these exclusive volunteers play during serious weather circumstances – enabling communications with emergency medical teams, police and fire departments when the power goes out. The narration underscores the importance of a trustworthy battery to power the portable ham radios, which are important to the organization’s work.
“With these new spots, we are helping to showcase the crucial contributions produced by Air Life Denver crews and the Miami ham radio operators,” mentioned Bob Jacobs, Duracell advertising and marketing director, North America. “These heroic teams are operating to conserve the lives of other people. When storms strike, the radio operators are donating their time to make sure communications remain intact, and the helicopter teams are on the front lines, facing intense pressures and unsafe circumstances to rescue those in need. We’re proud that our batteries can support power these life-saving efforts.”
The “Tornado” Television spot featuring Air Life Denver debuts in July and will air on network and cable applications nationwide. The “Hurricane” radio spots will debut in August and will air on nearby AM/FM stations nationwide.
About Duracell
Part of the Procter & Gamble Business [NYSE:PG], Duracell has been powering the demands of folks about the world for a lot more than 40 years. Our merchandise serve as the heart of devices that maintain folks connected, protect their households, entertain them and simplify their increasingly mobile lifestyles. As the world’s leading manufacturer of high-overall performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets common purpose flashlights along with the advanced Daylite
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